Twitter CEO Parag Agrawal fires two high executives, freezes hiring

Twitter CEO Parag Agrawal fires two top executives, freezes hiring


Twitter is shaking up its high management. The primary transfer got here as client product chief Kayvon Beykpour introduced on Twitter that present CEO Parag Agrawal “requested me to go away after letting me know that he needs to take the workforce in a special course.”

Bruce Falck, the final supervisor of income and head of product for its enterprise aspect, confirmed in a (now deleted) tweet that he was additionally fired by Agrawal.

In an surprising flip, on Thursday night Parag Agrawal himself responded to each threads, thanking the boys he’d fired and expressing admiration for his or her work.

Now Jay Sullivan, who we spoke to in March about Twitter’s plans so as to add 100 million every day customers, will take over as each the top of product and interim head of income. These strikes are occurring on the identical time Elon Musk strikes ahead together with his $44 billion buy of Twitter, though he hasn’t taken possession of the corporate but.

In a memo to workers obtained by The Verge, Agrawal wrote, “Originally of the pandemic in 2020, the choice was made to take a position aggressively to ship large progress in viewers and income, and as an organization we didn’t hit intermediate milestones that allow confidence in these objectives.”

Twitter spokesperson Adrian Zamora confirmed the adjustments, saying in a press release to The Verge, “We are able to verify that Kayvon Beykpour and Bruce Falck are leaving Twitter. Jay Sullivan is the brand new GM of Bluebird and interim GM of Goldbird. Efficient this week, we’re pausing most hiring and backfills, aside from enterprise crucial roles. We’re pulling again on non-labor prices to make sure we’re being accountable and environment friendly.”

As its product chief and, most lately, GM of client, Beykpour has led the event of lots of its greatest options and design adjustments over the past a number of years. It’s a stunning change: Agrawal simply reorganized his government workforce a couple of months in the past with the exit of Twitter’s design and engineering leads, leaving Beykpour on the high of client merchandise.

Beykpour has been at Twitter since 2015 after it acquired Periscope, the livestreaming firm he co-founded. As Twitter folded Periscope’s livestreaming options into its essential app, Beykpour shifted into the bigger firm, changing into its head of client product in 2018 and overseeing an unusually productive interval of characteristic launches within the years that adopted. Periscope was lastly shut down final 12 months.

In a thread of his personal, Bruce Falck thanked the engineers he’d labored with and stated, “When all is claimed and carried out, it’s the work that issues: We upgraded our advert serving, prediction, analytics, attribution, billing, API, and lots of extra programs, considerably enhancing our reliability and scalability.”

Whereas Falck’s work is much less seen to customers than Beykpour’s, he’s popped up within the information about Twitter’s adjustments in the way it serves promoting and studies that it could look into subscriptions to scale back its reliance on advert income. It’s additionally price mentioning that Casey Newton reported that Falck’s yard hosted an informal assembly between Beykpour and Instagram head Adam Mosseri that was a part of the method of Instagram lastly supporting picture previews for its hyperlinks on Twitter.

Replace Could twelfth, 1:55PM ET: Added particulars from the memo obtained by The Verge and statements from Twitter PR.

Replace Could twelfth, 8:37PM ET: Added tweets from Parag Agrawal.


Leave a Comment