Reuters studies TikTok is testing video games for the app in Vietnam forward of a “main push” into the house. An organization consultant confirmed exams of HTML5 mini-games, saying, “We’re at all times methods to counterpoint our platform and commonly check new options and integrations that deliver worth to our group.”
The outlet’s sources point out the plan is for ad-supported video games that draw from the library of its mother or father firm, ByteDance, which might enhance income and enhance the period of time folks spend on the TikTok app — if that’s even attainable.
TikTok has already tried at the very least one in-app mini-game, because it teamed up with Feeding America to make Backyard of Good, a FarmVille-like expertise the place gamers might earn factors and use them to make a donation. It additionally introduced a partnership with FarmVille developer Zynga late final yr to make Disco Loco 3D, an HTML5-based countless runner that might work contained in the app, however new studies counsel that’s simply the beginning for TikTok’s gaming ambitions.
The Chinese language predecessor to TikTok, Douyin, already options video games, and different firms like Fb and Netflix have just lately made forays into cellular gaming. TikTok has additionally examined streaming software program for video games with its Stay Studio for PCs and allowed sure creators so as to add extra interactivity by together with mini-apps in movies.
One other report from TechCrunch sources the product intelligence agency Watchful, which says TikTok is engaged on quite a lot of options for livestreaming. They embody video games to assist streamers have interaction with viewers, together with a Pictionary-like recreation, a “treasure field” gifting expertise that doled out cash to random viewers after a set time period, and a buying expertise permitting viewers to flick thru merchandise from a livestream.