Spotify is ‘mixing’ your playlists with Ok-pop stars

Spotify is ‘blending’ your playlists with K-pop stars


After introducing its Mix playlists final 12 months, Spotify introduced Friday that it’s increasing the characteristic to embody Ok-pop artists — and sure, that features the mega-popular boyband BTS.

Spotify’s Mix playlists are a straightforward means for customers to create shared playlists based mostly on every consumer’s listening preferences. In March, the corporate launched updates for the music discovery characteristic that embody the flexibility to “mix” with as much as 10 individuals or with musical artists. This new Ok-pop growth is an instance of the latter.

The Ok-pop Mix artists embody BTS, Stray Youngsters, ENHYPEN, TOMORROW X TOGETHER, Nmixx, and AB6IX. The characteristic will combine your favourite tracks with these of the aforementioned bands. In fact, it wouldn’t be a Spotify characteristic if it didn’t embody some information, both. After mixing playlists, you’ll be able to obtain a “share card” that shows “taste-match” scores figuring out which songs you’ve got in frequent. The playing cards can then be shared on Instagram, Fb, Snapchat, or Twitter.

A part of the explanation Ok-pop has grow to be a world phenomenon lately is the truth that the bands are extremely lively on-line. Idols are inspired to work together with followers on numerous social media platforms, which, in flip, encourages parasocial relationships with followers. Spotify’s Mix characteristic slots properly into that dynamic, because it creates the sense that you recognize one thing a few explicit group or idol.

Whether or not the playlists Spotify generates are on level is one other matter solely. My BTS Mix playlist appears to counsel BTS and I wish to hearken to a variety of Submit Malone… and I’m good.


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