Porsche is buying German e-bike firm Fazua in its newest micromobility buy

Porsche is acquiring German e-bike company Fazua in its latest micromobility purchase


Porsche’s electrical bike procuring spree isn’t over. The German automaker introduced Thursday that it might be buying Fazua, an e-bike drivetrain producer that makes a speciality of light-weight motors.

After shopping for a 20 % stake within the firm earlier this yr, Porsche mentioned it might purchase all of Fazua’s shares, making it the newest e-bike firm to come back beneath the automaker’s management. Porsche acquired a majority stake in Croatian e-bike firm Greyp (pronounced just like the fruit) late final yr.

Fazua is an intriguing buy for Porsche and will point out the course of the corporate’s future lineup of e-bikes. The Fazua Drive System, which unites the battery with the motor into one single unit, weighs solely 4.6kg (10 kilos) and is totally detachable, permitting clients to make use of their bikes both with or with out help. Fazua describes the system as “tremendous light-weight, slender, and quiet, will be fantastically built-in within the body and offers an exceptionally clean experience.”

Began in 2013, Fazua entered the North American market late in 2019. The corporate provides its drive items to greater than 40 bike producers, together with Bottecchia, Canyon, Corratec, Fuji, Cairn, and Hercules, amongst others.

Porsche hinted at what’s going to come from these current acquisitions, noting that it’s going to set up two joint ventures with Amsterdam-based Pon Holdings’ enterprise fund Ponooc, which focuses on sustainable power and mobility tasks. The primary will “manufacture and distribute a future era of high-quality Porsche eBikes. The second will concentrate on technological options for the fast-growing micromobility market,” Porsche says. (Pon Holdings can also be the father or mother of a number of bike manufacturers, together with Cannondale, Schwinn, Cervélo, and Santa Cruz.)

The acquisition comes at a time of accelerated progress on the earth of e-bikes. Gross sales of e-bikes are rising quicker than conventional bikes in most main markets. The COVID-19 pandemic was a significant factor, with gross sales rising 145 % from 2019 to 2020, greater than double the speed of non-motorized bikes, in accordance with the market analysis agency NPD Group.

Porsche isn’t any stranger to the world of e-bikes. Earlier this yr, the automaker unveiled a pair of high-priced, full-suspension electrical mountain bikes, the Sport and the Cross, that it’s making with long-standing accomplice Rotwild.

Porsche is the newest combustion engine firm to dip a toe into the world of electrical two-wheelers. Typically, while you hear about automobile firms releasing their very own electrical bikes, it’s only a model licensing deal. (Suppose Jeep’s e-bike or these Hummer bikes from final decade.) Different occasions, it’s a much-hyped undertaking that finally ends up falling sufferer to bigger company cost-cutting, like Normal Motors’ Ariv e-bikes. However sometimes, one thing attention-grabbing emerges, like Harley-Davidson’s not too long ago launched Serial 1 e-bikes.

Primarily based on its current investments, Porsche appears comparatively severe about the way forward for e-bikes.


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