One perk most wi-fi carriers supply to tug you to their facet is a free streaming video-on-demand subscription, however now AT&T received’t be giving HBO Max to new clients, and hasn’t changed it with a distinct service both. The provider stealthily discontinued its top-tier Limitless Elite plan for brand spanking new subscribers this week, and added a brand new one which doesn’t embody HBO Max anymore, as reported by Subsequent TV (by way of FierceWireless).
The brand new prime plan known as Limitless Premium, which is available in on the identical $85 a month for a single line. Identical to with the now-grandfathered Elite plan, Premium subscribers get limitless speak / textual content / information, 4K video streaming, and no slowdowns even when they use a number of information (a promise AT&T launched for its priciest tier final July). However there’s no streaming video plan included — as a substitute, you get 50GB of cell hotspot information as a substitute of 40GB.
“HBO Max is a superb service, however we continually experiment with the options we provide our clients to present them the perfect worth,” reads a press release from AT&T to Subsequent TV.
Whereas AT&T is not feeding binge watcher habits, it does at present bundle some subscription providers for players as a substitute. AT&T has been providing six months of Google Stadia Professional for greater than a 12 months and nonetheless does as we speak, and it additionally began providing subscribers six months of Nvidia’s rival GeForce Now recreation streaming service in January (although it requires a separate signup.)
AT&T wi-fi clients may also at present play two particular cloud video games by way of an internet browser resulting from a partnership with Google. Batman: Arkham Knight is nonetheless obtainable till June fifteenth, and AT&T additionally added a streamable model of Management final month. It’s additionally teased even greater plans for cloud gaming that may let customers attempt a recreation earlier than they purchase it, carrying their progress over to the complete model.
Even with the video games, it’s laborious to disregard how AT&T + HBO Max allowed the corporate to compete in opposition to the likes of T-Cell + Netflix and Verizon + Disney Plus. But it surely is smart that HBO Max goes away, seeing how AT&T doesn’t personal HBO anymore. The free HBO Max deal began in 2020 again when the provider nonetheless owned TimeWarner and, by affiliation, HBO. However now that the brand new Warner Bros. Discovery owns HBO as a substitute, AT&T must pay another person for the service, and one massive incentive to supply HBO Max free of charge is gone — AT&T doesn’t have to fret about rising HBO Max’s subscriber counts anymore.