Google is reportedly pausing RCS adverts in India as a result of spam

Google is reportedly pausing RCS ads in India due to spam

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Google Messages customers in India have reported receiving a deluge of undesirable adverts in latest weeks utilizing Wealthy Communication Providers (RCS), and it appears Google has employed a response technique: flip all of them off. A Google spokesperson advised Devices 360 that the corporate is “conscious that some companies are abusing our anti-spam insurance policies to ship promotional messages to customers in India,” and it might be “disabling this function in India whereas we work with the trade to enhance the expertise for customers.”

The adverts in query have been delivered by the use of RCS’ enterprise messaging function, which permits verified companies to ship messages to prospects that transcend a typical textual content, with photographs and interactive options. Google pitches it as a manner for manufacturers to speak with established prospects — messages you may really need in your cellphone. However folks utilizing RCS in India have skilled it fairly in a different way. They’ve seen frequent messages coming in from companies pushing bank cards and playing apps, amongst different issues.

Till now, folks reported that the one strategy to keep away from the onslaught of adverts was to show off RCS altogether — not a perfect expertise. Google’s transfer to show off enterprise messaging is a greater various within the brief time period, but it surely’s clearly not a long-term repair. On the time of this writing, Google hasn’t responded to our inquiry about what it’s doing to curb the spam downside. In 2019, Android Messages product administration director Sanaz Ahari advised us that the corporate’s imaginative and prescient for RCS was “an incredible, easy consumer expertise that simply works for each Android consumer.” RCS has come a good distance since then, however there’s clearly nonetheless some work to do.

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