Apple VP discourages retail employees from becoming a member of a union in leaked video 

Apple VP discourages retail workers from joining a union in leaked video 


Apple vice chairman of individuals and retail Deirdre O’Brien is explicitly dissuading workers from becoming a member of a union in an inner video leaked to The Verge. “I fear about what it might imply to place one other group in the course of our relationship,” she says. “A corporation that doesn’t have a deep understanding of Apple or our enterprise. And most significantly one which I don’t imagine shares our dedication to you.”

This message comes amid union drives at three of Apple’s retail shops — one in New York, one in Maryland, and one in Georgia. The latter two have set dates to carry elections, which they agreed to with Apple. Staff on the Cumberland Mall Apple retailer will vote on whether or not to unionize beginning June 2nd, and workers at Apple’s Towson City Heart retailer in Maryland do the identical beginning June fifteenth.

Within the video, O’Brien shares frequent anti-union speaking factors, together with {that a} union would sluggish the corporate’s capacity to answer worker issues. “Apple strikes extremely quick,” she mentioned. “It’s one factor I really like about our work in retail. It signifies that we’d like to have the ability to transfer quick too. And I fear that as a result of the union will deliver its personal legally mandated guidelines that will decide how we work by way of points it may make it tougher for us to behave swiftly to handle issues that you just elevate. I’m dedicated to and happy with our capacity to behave quick to assist our groups, to assist you. However I don’t know that we may have moved as rapidly beneath a collective bargaining settlement, because it may restrict our capacity to make speedy widespread adjustments to enhance your expertise. And I believe that’s what actually is at stake right here.”

One of many main points Apple retail employees are organizing round is pay. In the US, unionized employees make about 13.2 % greater than their non-unionized friends in the identical sector, based on the Financial Coverage Institute.

The manager has been visiting Apple retail shops in particular person over the previous few weeks, a transfer many workers say appears designed to placate employees who’re making an attempt to prepare.

Apple’s actions have proven that it’s not eager on its workers organizing; it’s employed anti-union lawyers, given managers scripts to learn to workers about why unions are dangerous, and held captive viewers conferences. Apple’s messages had been largely just like what O’Brien mentioned within the video: the corporate has informed its employees that unions don’t perceive its tradition. Nonetheless, the prevailing union drives are helmed by coalitions of Apple employees who’ve cited express critiques about Apple administration’s relationship with workers. Whereas these organizations are working with massive, established unions, the efforts are led by Apple employees.

The corporate has additionally been accused of union busting in different methods twice by allegedly stopping workers from posting pro-union posters and interrogating workers about union exercise.

Regardless of all this, the corporate’s executives haven’t explicitly come out with an anti-union stance till now. Whereas Apple’s actions have been clear, its phrases have been comparatively silent aside from particular person retailer leads holding conferences. Now, its message is evident — and straight from the highest.


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