Amazon’s ad-supported Freevee involves Apple TV

Amazon’s ad-supported Freevee comes to Apple TV

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Amazon Freevee, the ad-supported streaming service formally referred to as IMDb TV, now has a devoted Apple TV app, Amazon introduced Monday. Freevee was beforehand out there on Apple TV inside the Prime Video app, however now Freevee has its personal app you could obtain from the App Retailer for the Apple TV 4K and Apple TV HD.

Freevee provides entry to Amazon Studios reveals like Bosch: Legacy and Fairly Laborious Circumstances in addition to different free films and TV like Mad Males and Knives Out. Freevee lately signed a brand new cope with Disney that may rotate in films like Deadpool 1 and 2, Logan, and The Submit amongst its picks, and it has over 75 channels streaming, together with an unique channel that solely performs Kim’s Comfort. You received’t be capable to choose which episode is on, however without cost, it’s laborious to complain. And it’s fairly broadly out there along with Apple TV — the app can be on iOS, Android, Roku, some LG and Samsung good TVs, Xbox, PlayStation, and extra.

And there are many causes for Amazon to spend money on its free streaming even because it spends huge on Prime Video content material like NFL video games and The Lord of the Rings: The Rings of Energy. At its NewFronts presentation for advertisers earlier this month, Amazon revealed it’s beta testing Digital Product Placement in authentic reveals on each networks.

Virtual Product Placement in the Amazon TV show Bosch

Digital Product Placement within the Amazon TV present Bosch.
Picture: Amazon

Versus conventional product placement that retains Samsung gadgets in Succession and iPhones out of the arms of unhealthy guys, as a substitute of placing the product on the set someplace, it’s merely added in post-production. The weblog submit doesn’t say whether or not it should swap them for one thing else down the road, switching out a conveniently-placed bag of M&M’s for whoever desires to pay for a placement two years from now.

However Freevee isn’t the one free and ad-supported streaming service on the market. Roku has been investing closely in the Roku Channel, whereas YouTube lately added hundreds of episodes of TV to its free, ad-supported choices. Adverts are additionally turning into a extra standard means for corporations to subsidize their paid streaming providers. HBO and Hulu already provide ad-supported paid tiers of their providers, and Disney Plus and Netflix have ad-supported tiers within the works.

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